Jovenel Moïse was born in Trou-du-Nord, Nord-Est on June 26, 1968. In July 1974, his family moved to Port-au-Prince, where he continued his primary studies at Ecole Nationale Don Durélin, and followed up with his secondary studies first at Lycée Toussaint Louverture, and then at Centre Culturel du Collège Canado-Haïtien. Sciences de l’Education de l’Université Quisqueya and despite a planned future as an educator, he instead chose entrepreneurship.
With little investment capital, Moïse launched his first business in Port-de-Paix, JOMAR Auto Parts, still in operation today. That same year, he began development of an agricultural project of organic banana production from a plantation extending to over 25 acres of land in the Northwest department.
In 2004, Moïse became a member of the Chamber of Commerce and Industry of the Northwest (CCINO). Soon after, he was elected president of CCINO. He later became secretary general of the Chamber of Commerce and Industry of Haiti (CCIH), where he helped with the integration and fair representation of the regional Chambers of Commerce within the national organization.
In 2012, he founded AGRITRANS SA, introduced the agricultural project NOURRIBIO to Trou du Nord, and helped create Haiti’s first agricultural free trade zone, a 2,500-acre banana plantation in Nord-Est. With this project, Moïse was able to successfully cultivate unfarmable land into a lush, integrated and sustainable project that is a model for development of Haiti’s agricultural sector. Through this project, Haiti was able to export organic bananas to Germany, for the first time since 1954. This led him to be nicknamed Nèg Bannann (Banana Man) and to more than a dozen agricultural projects that created almost 3,000 direct jobs and 10,000 indirect jobs.